Antavo Enters Partnership With Åhléns, Amps up Presence in Department Store Loyalty Programs
As a technology provider with an extensive portfolio in retail, beauty and luxury fashion, Antavo is ready to support and empower the Swedish department store chain with the revamp of their loyalty program.
Founded in , Åhléns has a long history of catering to a clientele expecting excellence both in terms of products and customer care. Focusing on three distinctive sectors (Fashion, Beauty and Homeware), and offering a mix of affordable and international brands, the company is renowned for its constant growth and reinvention. By signing with Antavo Loyalty Cloud they will receive an outstanding partner to revamp and revitalize their Åhléns Club loyalty program.
Being aware of how saturated and innovation-driven the global department store market is, Antavo is ready to offer its extensive knowledge and technological leadership to enable the creation of a truly outstanding concept for Åhléns’ revamped program. This includes supporting strategy and seamless campaign execution with diverse integrations, supported by an easy-to-use, flexible Workflow editor.
“Working with
Chain of Swedish department stores Åhléns (Swedish pronunciation:[oːˈleːns]) is a chain of Swedishdepartment stores. With locations in almost every city in the country, including 18 in Stockholm alone as of March&#;[update], it is the fourth largest group of fashion stores in Sweden.[1] Åhléns began as a mail order business. It was created in by Johan Petter Åhlén and Erik Holm, in the little town of Insjön in the province of Dalarna. The name of the company was first "Åhlén och Holm" (Åhlén and Holm). The first item sold by the company was a print of the royal family. Over , copies were sold, and it was very successful. Åhlén and Holm continued to grow over the years. After only 10 years, JP Åhlén had a company with a worth of million SEK and employees. In , the company moved to Stockholm with half its employees. Before he moved the company, JP Åhlén secured a seven-floor storage building. In , Åhlén decided that he wanted to expand the business and create a retail trade store with low prices. He established the Tempo department store and opened it on Östermalmstorg in Stockholm. Åhlén died in , leavi
Åhléns AB är ett svensktdetaljhandelsföretag med 50 varuhus i Sverige (01/), varav det största är Åhléns City på Klarabergsgatan 50 i centrala Stockholm. Huvudkontoret är beläget på Dalagatan i Stockholm. Företaget grundades år av Johan Petter Åhlén och Erik Holm.[1] Sedan ägs Åhléns av Axcent of Scandinavia AB. Åhlén & Holm var från början ett postorderföretag i Insjön.[2] Den allra första produkten man hade i sitt sortiment, var en tavla med kungafamiljens porträtt som de följande åren såldes i över hundratusen exemplar. Den första katalogen kom ut redan efter ett par månader och innehöll artiklar. Andra framgångsrika produkter var vykort, som blev populära att samla och byta. Erik Holm drog sig tidigt ur firman, som dock behöll namnet. År omsattes drygt &#; kronor och 50 paket avsändes. Antalet anställda var 16 stycken. År avsändes paket. För att säkerställa logistiken flyttade Posten i Insjön in i Åhlén & Holms lokaler den 1 oktober Åhlén & Åkerlunds förlagsverksamhet gav ut sin första jultidning, Julstämning, som sålde i 96&#; exemplar och i &#; exemplar. År översattes den till engelska, avsedd f
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